Optimizing the Customer Journey with Applied AI: A Use Case by FordDirect, RXA @ OneMagnify, and DataRobot

Join us for an insightful webinar highlighting the successful collaboration between FordDirect, RXA @ OneMagnify, and DataRobot to optimize customer journeys using value-driven AI.

This session will explore how DataRobot’s advanced AI platform was leveraged by FordDirect and RXA @ OneMagnify to successfully predict the likelihood of a purchase in the next 90 days across 3,000 dealerships.

Our panel will also share insights on the potential integration of generative AI into the customer journey and scoring solution, and host live audience Q&A. Learn how to harness AI for consumer behavior prediction, cost savings, and increased profitability with the pros!

Speakers

Michael Roenning

Senior Data Scientist

Jonathan Prantner

Chief Analytics Officer, RXA @OneMagnify

Tom Thomas

Vice President of Data & Analytics, FordDirect

What you’ll learn in this session:

• How FordDirect’s trusted partner, RXA @ OneMagnify, managed the project from problem statement to production
• The specific features within the DataRobot platform that were utilized in the model training, and are still being used in deployment
• Insight into future use cases, including GenerativeAI use cases, that are being considered by the team