According to Gartner, to achieve early success, leaders with generative AI-aligned offerings should prioritize use cases that result in sales enablement and operational efficiency.
These may include, among others, AI-generated marketing and domain-specific content, as well as AI avatars focused on upselling and personalized sales recommendations.
– Gartner®, Emerging Tech: Top Use Cases for Generative AI, Anushree Verma, Vibha Chitkara, Annette Zimmermann, Bill Ray, Alys Woodward, Published 31 July 2023.
– GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used here with permission. All rights reserved.
